Measurement and Data Analytics

If you are not gathering, measuring, and analyzing your audience information you are losing leads to your competition. Every visit to your website, every click on a Facebook ad and every time the phone rings user data is being provided. Fortunately at Fireside we not only have marketing professionals, but we have sales professionals as well. At the start of any project we will go over your business goals and objectives to ensure all strategies are synced across the business. We will then review the data that you have previously mined over the course of your business and review how that data is currently being utilized.

We can help you launch your new business. We are all to familiar with new business planning. Let us review the goals and strategies of your new business and ensure they are aligned with the current marketing environment.

Our analytics team will then put in place the tools to help us measure and analyze all of your client data points. These tools include web analytics, heat mapping, site-flow, conversion data, user data, call tracking, and social profiling.

Our Analytics and Strategy teams will then deep dive all of the data for the site and work together to develop a multi-stage plan to increase conversion and engagement. This works never stops for both of these teams. As user behavior changes we continue to ensure your business and brand stay in front of your target audience.